The Legacy of the RVCA BJ Penn Collection
If you've spent any time around a jiu-jitsu mat or followed the UFC for more than a minute, you know the rvca bj penn partnership is basically the gold standard for athlete collaborations. It wasn't just about slapping a name on a t-shirt to sell units at a mall kiosk. This was a legit cultural movement that bridged the gap between the gritty world of Hilo, Hawaii, and the artistic, surf-skate aesthetic that RVCA has always championed. ...